How introduce one innovating tool to an acknowledge costumer?, How they are making the revolution on UX; with digital tools for regular people to the major of the entrepreneurs, Dropbox and Basecamp create a simple way to communicate a different structure to manage data, information, project managing, all those subjects ideals for start your own project or organize your personal task.
Introducing Dropbox; they are know it as a new online system dedicates to store information on a cloud, but at the time what was a Cloud? (Video bellow), how I can understand the concept? So that’s been the success of dropbox, with a simple design; they found the user experience well explained in a system successfully accepted for the needed costumer, winning users every day until today.
Basecamp is a project manager tool, this online service also payed has been popularized day to day from the majority of entrepreneurs and also the biggest organizations, with an impeccable design who has been evolved, but not changed (video below), they conserve the spirit of a organized tool, for the opposite of dropbox; the start point is not clear and the regular user (not target) will be lost, but they try to introduce the communication system from dropbox.
Is Basecamp following dropbox, actually don’t know, the true is on a digital world is not bad to take ideas or patterns to comunicate.
If we compare all the graphic design of those two tools we can see the same patron from the handmade illustration; an easy way to demonstrate and also exemplify a simple tool, all you need is K.I.S.S and the costumer will follow you.
Plan ad 